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AI Training Data Licensing Deals

From 11 Jul 2023 to 11 Oct 2026, 89 content and data licensing deals between AI companies and data owners are recorded, 22 with a published price; the largest is News Corp with OpenAI ("Could be" close to $250 million over five years, per The Wall Street Journal (as reported by VentureBeat); terms not disclosed by the parties).

Covers
11 Jul 2023 to 11 Oct 2026
Events by the date they happened
Computed
18 Oct 2026, 15:08 UTC
Live figures daily; sources as reviewed
Source
Company announcements, filings and annual reports, and reporting by major outlets, each linked; live roles from the labs' and vendors' public job boards.
Method
Version 1. Definitions
CC BY 4.0, how to cite

Every figure on this page as CSV and JSON, sent to your work email.

Key findings

  1. 1

    The largest published value is News Corp's deal with OpenAI: "Could be" close to $250 million over five years, per The Wall Street Journal (as reported by VentureBeat); terms not disclosed by the parties (reported, 22 May 2024).

    Figure 2
  2. 2

    22 of the 89 deals recorded have a stated or reported price; the rest are undisclosed.

    Figure 1
  3. 3

    OpenAI signed the most deals (25), ahead of Meta (14) and Google (8).

    Figure 6
  4. 4

    The most frequent kind of licensor is news publisher (43 deals), then music (15) and stock media (8).

    Figure 5
  5. 5

    Unit prices range from Starts at $25 per hour (WiserBrand.com (Datarade listing)), Starts at $20,000 per purchase (20,000-hour dataset) (Nexdata (Datarade listing)) and Average in the tens of thousands of dollars per codebase (Failed startups (codebases)).

    Figure 4

Figure 1

Every licensing deal recorded

Who licensed what to which AI company, when, for how long and for how much?

LicensorAI companyDateValuePer year
WiserBrand.com (Datarade listing)DataradeAny buyer (marketplace listing)11 Oct 2026n/an/a
Nexdata (Datarade listing)DataradeAny buyer (marketplace listing)11 Oct 2026n/an/a
Failed startups (codebases)FortuneTuring14 Sep 2026n/an/a
BelieveTechCrunchSuno9 Sep 2026n/an/a
Sony Music, Warner Music Group, Universal Music GroupTechCrunchStability AI25 Aug 2026n/an/a
Spirit Airlines (bankruptcy estate)The Star (Reuters report)Google17 Aug 2026$10Mn/a
BMGTechCrunchSunoAug 2026n/an/a
Kobalt, Merlin, Believe and the National Music Publishers' AssociationUnite.AIUdio20 Jul 2026n/an/a
Getty ImagesGetty ImagesOpenAI21 Jun 2026n/an/a
SpeechData.aiSpeechData.aiAny buyer (catalog pricing)18 Jun 2026n/an/a
Grupo Folha and Grupo UOLOlhar DigitalOpenAI25 May 2026n/an/a
Universal Music GroupTechCrunchSpotify21 May 2026n/an/a
Defunct startups (via SimpleClosure)GizmodoUndisclosed AI companies17 Apr 2026n/an/a
Getty ImagesThe Motley Fool (earnings call transcript)Undisclosed major social platform and Undisclosed large AI company16 Mar 2026$65Mn/a
Le FigaroEngadgetMeta13 Mar 2026n/an/a
PrisaEngadgetMeta13 Mar 2026n/an/a
Sรผddeutsche ZeitungEngadgetMeta13 Mar 2026n/an/a
News CorpEditor & PublisherMeta4 Mar 2026n/a$50M
Publisher Content Marketplace publishers (co-designed with AP, Condรฉ Nast, Hearst Magazines, Vox Media, USA Today, others, per Publishers Weekly)WinBuzzerMicrosoft4 Feb 2026n/an/a
The Walt Disney CompanyTechCrunchOpenAI11 Dec 2025n/an/a
Google News AI pilot publishers (Der Spiegel, El Paรญs, Folha, Infobae, Kompas, The Guardian, The Times of India, Washington Examiner, The Washington Post, others)TechCrunchGoogle10 Dec 2025n/an/a
USA TodayBNN BloombergMeta5 Dec 2025n/an/a
People Inc.BNN BloombergMeta5 Dec 2025n/an/a
CNNBNN BloombergMeta5 Dec 2025n/an/a
Fox NewsBNN BloombergMeta5 Dec 2025n/an/a
The Daily CallerBNN BloombergMeta5 Dec 2025n/an/a
Washington ExaminerBNN BloombergMeta5 Dec 2025n/an/a
Le MondeBNN BloombergMeta5 Dec 2025n/an/a
Norwegian press publishers (MBL members, via Kopinor)National Library of Norway (AI-lab)National Library of Norway (Norwegian government)Dec 2025n/an/a
Warner Music GroupWarner Music GroupSuno25 Nov 2025n/an/a
Warner Music GroupAl JazeeraKlay Vision20 Nov 2025n/an/a
Universal Music GroupAl JazeeraKlay Vision20 Nov 2025n/an/a
Sony Music EntertainmentAl JazeeraKlay Vision20 Nov 2025n/an/a
Warner Music GroupAl JazeeraUdio19 Nov 2025n/an/a
Warner Music GroupAl JazeeraStability AI19 Nov 2025n/an/a
People Inc. (formerly Dotdash Meredith, IAC)TechCrunchMicrosoft4 Nov 2025n/an/a
Getty ImagesTechCrunchPerplexity31 Oct 2025n/an/a
Peter Hollens (YouTube creator, via Troveo)SemaforUndisclosed AI companies31 Oct 2025n/an/a
Universal Music GroupUniversal Music GroupStability AI30 Oct 2025n/an/a
Universal Music GroupUniversal Music GroupUdio29 Oct 2025n/an/a
Participating publishers (Comet Plus)Shelly PalmerPerplexity26 Aug 2025$42.5Mn/a
Merlin NetworkTechCrunchElevenLabs5 Aug 2025n/an/a
Kobalt Music GroupTechCrunchElevenLabs5 Aug 2025n/an/a
Gannett (USA TODAY Network)USA TODAY Co. (Gannett press release)Perplexity30 Jul 2025n/an/a
Condรฉ NastDigidayAmazon10 Jul 2025n/an/a
HearstDigidayAmazon10 Jul 2025n/an/a
The New York TimeseWeekAmazon29 May 2025n/an/a
The Washington PostTheWrapOpenAI22 Apr 2025n/an/a
University of Oxford (Bodleian Libraries)The Next WebOpenAIMar 2025n/an/a
Guardian Media GroupThe Guardian (GNM press office)OpenAI14 Feb 2025n/an/a
Schibsted MediaMediaPostOpenAI11 Feb 2025n/an/a
Agence France-Presse (AFP)TechCrunchMistral AI16 Jan 2025n/an/a
AxiosTechCrunchOpenAI15 Jan 2025n/an/a
The Associated PressTechCrunchGoogle15 Jan 2025n/an/a
YouTube and other content creators (via Troveo, Calliope Networks)The DecoderOpenAI and Google11 Jan 2025n/an/a
HarperCollinseWeekMicrosoftNov 2024n/an/a
ReutersSiliconANGLEMeta25 Oct 2024n/an/a
Reuters, Axel Springer, Hearst Magazines, USA Today Network, Financial TimesTechCrunchMicrosoft1 Oct 2024n/an/a
HearstTechCrunchOpenAIOct 2024n/an/a
GEDIPunto InformaticoOpenAI26 Sep 2024n/an/a
LionsgateRunwayRunway18 Sep 2024n/an/a
John Wiley & SonsJohn Wiley & Sons (SEC Form 8-K exhibit)Undisclosed second large tech company5 Sep 2024$21Mn/a
Condรฉ NastTechCrunchOpenAI20 Aug 2024n/an/a
Oxford University PressBooks+PublishingUndisclosed LLM developers5 Aug 2024n/an/a
Perplexity Publishers' Program launch partners (Automattic, Der Spiegel, Entrepreneur, Fortune, The Texas Tribune, TIME)TechCrunchPerplexity30 Jul 2024n/an/a
Informa (Taylor & Francis)The BooksellerUndisclosed AI technology company25 Jul 2024n/an/a
TIMETechCrunchOpenAI27 Jun 2024n/an/a
John Wiley & SonsJohn Wiley & Sons (SEC Form 8-K, Exhibit 99.1)Undisclosed large tech company13 Jun 2024$23Mn/a
ShutterstockBloomberg LawReka AI4 Jun 2024n/an/a
Vox MediaTechCrunchOpenAI29 May 2024n/an/a
The AtlanticTechCrunchOpenAI29 May 2024n/an/a
News CorpVentureBeatOpenAI22 May 2024$250Mn/a
RedditSherwood NewsOpenAI16 May 2024n/a$60M
Informa (Taylor & Francis)interactive investor (ii.co.uk)Microsoft8 May 2024n/an/a
Stack OverflowStack OverflowOpenAI6 May 2024n/an/a
Dotdash Meredith (now People Inc., IAC)AdweekOpenAIMay 2024n/a$16M
Financial TimesTechCrunchOpenAI29 Apr 2024n/an/a
Adobe Stock contributors (photographers and artists)MaginativeAdobe11 Apr 2024n/an/a
ShutterstockReuters (archived copy on gwern.net)Meta, Google, Amazon and Apple5 Apr 2024n/an/a
FreepikReuters (archived copy on gwern.net)Two undisclosed large tech companies5 Apr 2024n/an/a
PhotobucketReuters (archived copy on gwern.net)Undisclosed tech companies (in talks)5 Apr 2024n/an/a
Defined.aiReuters (archived copy on gwern.net)Google, Meta, Apple, Amazon and Microsoft5 Apr 2024n/an/a
Le MondeTechCrunchOpenAI13 Mar 2024n/an/a
Prisa MediaTechCrunchOpenAI13 Mar 2024n/an/a
Stack OverflowTechCrunchGoogle29 Feb 2024n/an/a
RedditThe VergeGoogle22 Feb 2024n/a$60M
Axel SpringerThe DecoderOpenAI13 Dec 2023n/an/a
The Associated PressThe Associated PressOpenAI13 Jul 2023n/an/a
ShutterstockTechCrunchOpenAI11 Jul 2023n/an/a

Sample. 89 deals from 11 Jul 2023 to 11 Oct 2026, 22 with a stated or reported price.

Values are as published: a total over the term, or a yearly amount where the source states one. A per-year value is never derived here from a total and a term. n/a: undisclosed.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 2

The largest priced deals

Which licensing deals carry the biggest stated or reported price?

DealValue as publishedMeasure
News Corp with OpenAIVentureBeatTotal, 5 years
Getty Images with Undisclosed major social platform, Undisclosed large AI companyThe Motley Fool (earnings call transcript)Total
Reddit with OpenAISherwood NewsPer year
Reddit with GoogleThe VergePer year
News Corp with MetaEditor & PublisherPer year
Participating publishers (Comet Plus) with PerplexityShelly PalmerTotal
John Wiley & Sons with Undisclosed large tech companyJohn Wiley & Sons (SEC Form 8-K, Exhibit 99.1)Total
John Wiley & Sons with Undisclosed second large tech companyJohn Wiley & Sons (SEC Form 8-K exhibit)Total
Dotdash Meredith (now People Inc., IAC) with OpenAIAdweekPer year
Spirit Airlines (bankruptcy estate) with GoogleThe Star (Reuters report)Total

Sample. The 25 deals with the largest published value (per year where stated, otherwise the total), to 11 Oct 2026.

Per-year and total values are not comparable with each other; the measure column says which each row is.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 3

What licensors report earning from AI licensing, across all buyers

How much do the data owners that report it earn from licensing to AI companies in total?

Sample. 5 totals stated in filings and annual reports, to 11 Oct 2026. They overlap the individual deals above and are not added to them.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 4

Prices per book, image, hour or item

What does one unit of licensed content sell for?

Licensor or marketplacePrice as publishedWhat
WiserBrand.com (Datarade listing)DataradeStarts at $25 per hourReal call-center conversation speech data for ASR and voice AI listed on the Datarade marketplace; seller list price.
Nexdata (Datarade listing)DataradeStarts at $20,000 per purchase (20,000-hour dataset)20,000-hour casual conversation and monologue speech dataset listed on the Datarade marketplace; seller list price per purchase.
Failed startups (codebases)FortuneAverage in the tens of thousands of dollars per codebaseFive to ten failed-startup codebases bought for AI training data.
SpeechData.aiSpeechData.ai$60 to $95 per hour of speechOff-the-shelf conversational speech datasets in 60+ languages (500 to 2,000 hours each, documented consent chain). Vendor list price (commercial interest).
Defunct startups (via SimpleClosure)Gizmodo$10,000 to $100,000 per companyWorkplace archives (emails, Slack messages and similar) of shut-down startups sold or licensed for AI training (RL environments); nearly 100 deals in a year.
Peter Hollens (YouTube creator, via Troveo)SemaforMore than $33 per hour of contentAbout 1,000 hours of old a cappella videos licensed for training video-generation models; library can be resold to multiple buyers.
Participating publishers (Comet Plus)Shelly Palmer80% of Comet Plus revenue to participating publishersComet Plus ($5 per month): publishers paid when Perplexity uses licensed news content; pool for the first phase.
YouTube and other content creators (via Troveo, Calliope Networks)The Decoder$1 to $4 per minute; regular unused footage $1 to $2 per minute; premium for 4K, drone and 3DUnpublished, unused creator video footage for training video models; deals typically worth thousands of dollars; Troveo says it had paid creators over $5 million.
HarperCollinseWeek$5,000 per nonfiction book, split evenly ($2,500 author, $2,500 HarperCollins)Select backlist nonfiction titles, author opt-in, for training an unnamed AI model; output capped at 200 consecutive words or 5% of a book. Buyer identified by Bloomberg.
Adobe Stock contributors (photographers and artists)MaginativeAbout $2.62 per minute of video on average; up to about $7.25 per minuteShort videos of everyday actions and emotions bought from Adobe's contributor network to train a text-to-video model; $120 per submission.
FreepikReuters (archived copy on gwern.net)2 to 4 cents per imageMajority of Freepik's 200-million-image archive; five more similar deals said to be in the pipeline.
PhotobucketReuters (archived copy on gwern.net)5 cents to $1 per photo; more than $1 per videoIN TALKS, NO SIGNED DEAL REPORTED: licensing of Photobucket's 13 billion photos and videos for generative AI training; rates discussed by the CEO.
Defined.aiReuters (archived copy on gwern.net)$1 to $2 per image; $2 to $4 per short-form video; $100 to $300 per hour of longer films; $0.001 per word of text; $5 to $7 per nudity imageMarketplace price points stated by Defined.ai's CEO for licensed training data (earnings split with content providers).

Sample. 13 deals or price lists that state a price per unit, to 11 Oct 2026.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 5

Deals by kind of licensor

Which kinds of data owners are licensing to AI companies?

LicensorRecordsWith a price
News publisher
43
4
Music
15
0
Stock media
8
1
Academic publisher
5
2
Data marketplace
5
0
Code/Q&A
3
0
Other
3
1
Video library
3
0
Social platform
2
2
Book publisher0
Government/archive0

Sample. 89 deals.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 6

Deals by AI company

Which AI companies sign the most licensing deals?

Sample. 89 deals; a deal with several AI companies counts for each.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 7

Deals by year

Is AI content licensing accelerating?

YearDealsWith a price
2023
3
0
2024
31
6
2025
36
1
2026Partial week
19
3

Sample. 89 deals by the year they were announced; the current year runs to 11 Oct 2026.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

Figure 8

Who is hiring to buy data today (live)

Which labs and vendors have data-acquisition, partnership or licensing roles open right now?

Sample. Read today from the public job boards of 25 AI labs and 14 human-data vendors. Recomputed daily.

The desks a data owner or a broker sells to. Full detail in the report Who Is Buying AI Training Data.

Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.

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The figures above are a summary. Behind them are records we collect ourselves, every day:

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Method and definitions

Company announcements, filings and annual reports, and reporting by major outlets, each linked; live roles from the labs' and vendors' public job boards. The live figures are computed every day from this site's own data, the same way for every reader; every sourced row links the publication it is taken from, with the figure as that publication states it. Each figure states its sample beneath it.

Deal
A licence, partnership or sale of content or data to an AI company for training, display or both, as announced or reported.
Licensor total
What a data owner reports earning from AI licensing across all buyers, from its filings; it overlaps the deals and is never added to them.
Stated or reported
Stated: the parties or a filing. Reported: press from unnamed sources.

What this data cannot tell you

  • Each report sets its sourced records beside a live figure computed from this site's own data every day; the sourced records are added as they are published and reviewed.
  • Compiled from public sources: an event that was never announced or reported is missing, and private companies' figures are what they or the press stated, not audited.
  • Most deals never disclose terms; the priced ones lean towards large, newsworthy deals.

How the job feeds are read and roles are classified: site methodology. How fresh, complete and consistent the data is, checked every day: data quality and coverage.

Editions

The live report is the dataset as last reviewed, beside figures recomputed every day from this site's own data; new events are added as they are published. Each complete month is also published as an edition, frozen two days after the month ends, so a figure you cite from an edition never moves.

  • Live dataSources as last reviewed, live figures daily

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Free to quote, chart and republish under CC BY 4.0 with a link to this page. Live figures change daily: cite a monthly edition for numbers that will read the same later, or keep the access date.

Citation

AITraining.jobs (2026). AI Training Data Licensing Deals (live data, 11 Jul 2023 to 11 Oct 2026). https://www.aitraining.team/research/ai-training-data-licensing-deals (accessed 18 Oct 2026)

BibTeX

@misc{aitrainingjobs_ai_training_data_licensing_deals_live,
  author = {{AITraining.jobs}},
  title = {AI Training Data Licensing Deals (live data, 11 Jul 2023 to 11 Oct 2026)},
  year = {2026},
  howpublished = {\url{https://www.aitraining.team/research/ai-training-data-licensing-deals}},
  note = {Accessed 18 Oct 2026},
}
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