Key findings
- 1
The largest published value is News Corp's deal with OpenAI: "Could be" close to $250 million over five years, per The Wall Street Journal (as reported by VentureBeat); terms not disclosed by the parties (reported, 22 May 2024).
- 3
OpenAI signed the most deals (25), ahead of Meta (14) and Google (8).
- 4
The most frequent kind of licensor is news publisher (43 deals), then music (15) and stock media (8).
- 5
Unit prices range from Starts at $25 per hour (WiserBrand.com (Datarade listing)), Starts at $20,000 per purchase (20,000-hour dataset) (Nexdata (Datarade listing)) and Average in the tens of thousands of dollars per codebase (Failed startups (codebases)).
Figure 1
Every licensing deal recorded
Who licensed what to which AI company, when, for how long and for how much?
Sample. 89 deals from 11 Jul 2023 to 11 Oct 2026, 22 with a stated or reported price.
Values are as published: a total over the term, or a yearly amount where the source states one. A per-year value is never derived here from a total and a term. n/a: undisclosed.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 2
The largest priced deals
Which licensing deals carry the biggest stated or reported price?
| Deal | Value as published | Measure |
|---|---|---|
| News Corp with OpenAIVentureBeat | Total, 5 years | |
| Getty Images with Undisclosed major social platform, Undisclosed large AI companyThe Motley Fool (earnings call transcript) | Total | |
| Reddit with OpenAISherwood News | Per year | |
| Reddit with GoogleThe Verge | Per year | |
| News Corp with MetaEditor & Publisher | Per year | |
| Participating publishers (Comet Plus) with PerplexityShelly Palmer | Total | |
| John Wiley & Sons with Undisclosed large tech companyJohn Wiley & Sons (SEC Form 8-K, Exhibit 99.1) | Total | |
| John Wiley & Sons with Undisclosed second large tech companyJohn Wiley & Sons (SEC Form 8-K exhibit) | Total | |
| Dotdash Meredith (now People Inc., IAC) with OpenAIAdweek | Per year | |
| Spirit Airlines (bankruptcy estate) with GoogleThe Star (Reuters report) | Total |
Sample. The 25 deals with the largest published value (per year where stated, otherwise the total), to 11 Oct 2026.
Per-year and total values are not comparable with each other; the measure column says which each row is.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 3
What licensors report earning from AI licensing, across all buyers
How much do the data owners that report it earn from licensing to AI companies in total?
Sample. 5 totals stated in filings and annual reports, to 11 Oct 2026. They overlap the individual deals above and are not added to them.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 4
Prices per book, image, hour or item
What does one unit of licensed content sell for?
Sample. 13 deals or price lists that state a price per unit, to 11 Oct 2026.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 5
Deals by kind of licensor
Which kinds of data owners are licensing to AI companies?
| Licensor | Records | With a price |
|---|---|---|
| News publisher | 43 | 4 |
| Music | 15 | 0 |
| Stock media | 8 | 1 |
| Academic publisher | 5 | 2 |
| Data marketplace | 5 | 0 |
| Code/Q&A | 3 | 0 |
| Other | 3 | 1 |
| Video library | 3 | 0 |
| Social platform | 2 | 2 |
| Book publisher | 0 | |
| Government/archive | 0 |
Sample. 89 deals.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 6
Deals by AI company
Which AI companies sign the most licensing deals?
| AI company | Records |
|---|---|
| OpenAI | 25 |
| Meta | 14 |
8 | |
| Microsoft | 6 |
| Amazon | 5 |
| Perplexity | 4 |
| Klay Vision | |
| Stability AI | 3 |
| Suno | 3 |
| Udio | 3 |
| Any buyer (marketplace listing) | |
| Apple | |
| ElevenLabs | |
| Undisclosed AI companies | 2 |
| Adobe | |
| Any buyer (catalog pricing) | |
| Mistral AI | |
| National Library of Norway (Norwegian government) | |
| Reka AI | |
| Runway | |
| Spotify | |
| Turing | |
| Two undisclosed large tech companies | |
| Undisclosed AI technology company | |
| Undisclosed large AI company | |
| Undisclosed large tech company | |
| Undisclosed LLM developers | |
| Undisclosed major social platform | |
| Undisclosed second large tech company | |
| Undisclosed tech companies (in talks) |
Sample. 89 deals; a deal with several AI companies counts for each.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 7
Deals by year
Is AI content licensing accelerating?
| Year | Deals | With a price |
|---|---|---|
| 2023 | 3 | 0 |
| 2024 | 31 | 6 |
| 2025 | 36 | 1 |
| 2026Partial week | 19 | 3 |
Sample. 89 deals by the year they were announced; the current year runs to 11 Oct 2026.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
Figure 8
Who is hiring to buy data today (live)
Which labs and vendors have data-acquisition, partnership or licensing roles open right now?
Sample. Read today from the public job boards of 25 AI labs and 14 human-data vendors. Recomputed daily.
The desks a data owner or a broker sells to. Full detail in the report Who Is Buying AI Training Data.
Source. AITraining.jobs Research, AI Training Data Licensing Deals, live data.
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- Deal
- A licence, partnership or sale of content or data to an AI company for training, display or both, as announced or reported.
- Licensor total
- What a data owner reports earning from AI licensing across all buyers, from its filings; it overlaps the deals and is never added to them.
- Stated or reported
- Stated: the parties or a filing. Reported: press from unnamed sources.
What this data cannot tell you
- Each report sets its sourced records beside a live figure computed from this site's own data every day; the sourced records are added as they are published and reviewed.
- Compiled from public sources: an event that was never announced or reported is missing, and private companies' figures are what they or the press stated, not audited.
- Most deals never disclose terms; the priced ones lean towards large, newsworthy deals.
How the job feeds are read and roles are classified: site methodology. How fresh, complete and consistent the data is, checked every day: data quality and coverage.
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Citation
AITraining.jobs (2026). AI Training Data Licensing Deals (live data, 11 Jul 2023 to 11 Oct 2026). https://www.aitraining.team/research/ai-training-data-licensing-deals (accessed 18 Oct 2026)
BibTeX
@misc{aitrainingjobs_ai_training_data_licensing_deals_live,
author = {{AITraining.jobs}},
title = {AI Training Data Licensing Deals (live data, 11 Jul 2023 to 11 Oct 2026)},
year = {2026},
howpublished = {\url{https://www.aitraining.team/research/ai-training-data-licensing-deals}},
note = {Accessed 18 Oct 2026},
}More research
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